Jocelin Liu (刘冬) is a newly minted star, after runway photos at her company Baidu’s recent Chinese New Year-end party were uploaded.

The 23-year-old human resource employee at the country’s leading internet search provider has had dozens of offers from other companies to become their human resource too.

Now known as “Duniang” (度娘) or “Du Lady,” the broadcasting major has hundreds of thousands of followers on Sina Weibo, China’s Twitter clone.