Yet another sex photo scandal has erupted in China, which involves a university student in Hangzhou, Zhejiang province.

Known only as Xiao Wei (小薇), the young lady is said to be a “second generation rich” school beauty who participated in a beauty pageant.

Over 100 naked photos of her have been widely circulated on the Internet.

Most netizens ridiculed her for being yet another wannabe trying to make it by stripping off.

But as she has not appeared since the photos were leaked nearly two weeks ago, some suspect she was either sold out by her “malicious” ex-boyfriend, or her photos were stolen when her computer or cell phone was sent for repair.