Ahead of so-called “Bachelor Day” on November 11, 11 men were seen on a Shanghai subway train, wrapped in duvets with their contact numbers written on placards in a desperate effort to seek wives.

November 11, a day represented by four 1 digits, has been dubbed “Bachelor Day” by young single Chinese.

Although it is not an official holiday, it has become a voguish day to celebrate among young, single white-collar workers.